I just published a white paper on creating interactive HTML5 advertising using CreateJS and Flash Professional CC, written by myself and Cory Hudson. The document was also reviewed by subject experts from Adobe and PointRoll/CoFactor to ensure accuracy.
Cory is the Senior Director of Creative Technology at AOL, and has led his team in using CreateJS to successfully build numerous CreateJS based interactive advertising pieces. We brought together his applied experience, and my technical knowledge of the CreateJS libraries (for which I am the lead creator/maintainer) to develop a document that provides guidance and best practices for ad creators making the transition from SWF-based ads. Our goal was to let you leverage your existing experience with Flash Pro CC, and jump straight into web standards with minimal pain.
Accompanying it, I have released a new helper class called AdHelper, which provides a number of useful functions to ads, including high dpi support, sleep scheduling, background tab detection, performance monitoring, and alternative content. It is available on the GitHub repo.
Our plan is to maintain the white paper as a living document, updating it as standards evolve or we discover new best practices. We welcome your input or contributions via the GitHub repo.